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Public relations strategy

You need this if: You need help implementing a PR plan to increase public awareness and support for the organization's mission and position the organization as a thought leader in its area of expertise

Key activities conducted by education consultant may include:

  • Work closely with leadership to identify PR goals and audiences.
  • Identify key media outlets, create a target press list and conduct initial outreach.
  • Develop a pre-packaged press kit to tell the organizational story and impact in a compelling manner.
  • Work with leadership to identify and draft compelling media content that cements the organization's brand and tells the story of its purpose and impact.

Key deliverables:

  • Target press list
  • Press kit
  • Content (as required)